Google Streamlines Publisher Policies & Adds Policy Alter Log For Adsense, Admob In Addition To Promotion Manager

Google announced that publisher policies for AdSense, AdMob together with Ad Manager volition hold upwards streamlined together with simplified starting inwards September 2019. Each production volition have got a alter log where publishers tin lavatory easily let out whatever updates. 

Note: AdSense together with Ad Manager Publishers received an electronic mail on September 30, 2019 that these changes are going into effect.

This alter is meant to simplify finding policy information together with to standardize policy across all Google's publisher products.

Policy volition comprehend 2 categories of content.

• The Google Publisher Policies comprehend content that Google volition non monetize amongst ads. Trying to house ads on such content is now, together with volition move along to be, an AdSense policy violation that could final result inwards occupation organization human relationship time out or termination.
• The Google Publisher Restrictions covers content that Google volition non house Google Ads on, but that you lot tin lavatory monetize amongst other advertising products or amongst at nowadays deals amongst advertisers. Placing ads on this content volition NOT hold upwards an AdSense policy violation.

Google volition utilisation the novel Publisher Change Logs to denote updates together with changes to policy. As a Publisher, you lot are expected to maintain upwards amongst these changes.

• AdSense Policy Change Log
• AdMob Policy Change Log
• Ad Manager Policy Change Log

Note that the YouTube Partner Program policies require Partners to follow the AdSense Program Policies every bit well.

Check your AdSense Policy Center to meet if your site's pages have got been detected violating policy or have got restricted ads.

Google Publisher Policies

Google Publisher Policies cover the types of content Google volition NOT monetize at all. Be certain to read the AdSense Publisher Policies for total details together with examples.

• Illegal content or content that promotes illegal activity 
• Intellectual belongings abuse, including copyright infringement together with selling counterfeit products
• Promoting the sale of products from endangered or threatened species
• Child sexual abuse cloth & pedophilia. This includes both images of existent children together with images that look to hold upwards children, inwards photographs, videos, cartoons, drawings, paintings, together with sculptures. 
• Sexually explicit content, including graphic sexual text, image, audio, video, or games; non-consensual sexual themes; promoting sexual acts inwards central for compensation.
• Adult themes inwards household unit of measurement content, including sex, violence, together with depiction of pop children's characters inwards situations "unsuitable for a full general audience".
• Mail social club brides
• Dangerous or derogatory content, including inciting hatred, promoting discrimination, harassment, bullying, advocating impairment or self-harm (including harmful wellness or medical claims), or exploiting others through extortion. See the AdSense Help Center for details.
• Enabling dishonest behavior, including hacking, cracking, together with providing imitation IDs, diplomas or accredidation.
• Misrepresentative content, including phishing, imitation claims, Get Rich Quick schemes, together with content that "misrepresents, misstates, or conceals information close you, your content or the top dog purpose" of your site.
• Malicious or unwanted software, malware or violation of Google Unwanted Software Policy

Placing ads on such content is an AdSense policy violation. If you lot endeavor to monetize such content, your AdSense occupation organization human relationship may hold upwards suspended or terminated.

Google Publisher Restrictions

Google Publisher Restrictions describes the types of content that volition non have Google Ads. This content volition exclusively have ads from other advertizement products or at nowadays deals betwixt publishers together with advertisers. Read the AdSense Publisher Restrictions.

• Sexual content, including nudity, sexually suggestive content, gender activity tips, sexual merchandise, content close sexual entertainment. Note that sexually explicit content is prohibited.
• Shocking content, including acts of violence, gruesome or disgusting imagery, or a meaning amount of profane or obscene language.
• Promoting the sale or instructions for creating explosives, including bombs, firecrackers together with exploding fireworks.
• Promoting the sale of guns, gun parts & related products, or instructions for the assembly or enhancement of functionality of firearms.
• Promoting the sale of or assembly instructions for other weapons that tin lavatory hold upwards used to hurt an opponent inwards sport, self-defense, or combat. That includes some types of knives, tasers, brass knuckles, together with pepper spray.
• Sale of tobacco together with tobacco-related products .
• Promotion of products, services, instructions for utilisation of recreational drugs. This includes marijuana, cocaine, meth together with other drugs used to create a "high".
• Alcohol sales together with misuse
• Promotes online sale of prescription drugs
• Promotes the sale of unapproved pharmaceuticals together with supplements, including the substances on this list.
• Online gambling, including online casinos, sports betting, lottery ticket sales, affiliate sites that promote online gambling.
• Promoting apps removed from the Google Play Store for violation of Google Play policies

What's novel for AdSense Publishers (emphasis added): Monetizing this content volition non hold upwards a policy violation, but it may non demonstrate ads.

Monetizing content that falls nether the Google Publisher Restrictions volition no longer hold upwards a policy violation; instead, nosotros volition bound advertising on that content every bit appropriate, based on the preferences of each advertising production and/or advertisers’ private preferences. In some cases this volition hateful that no advertising sources are bidding on your inventory together with no ads volition look on this restricted content. So spell you lot tin lavatory select to monetize content covered past times the Google Publisher Restrictions, doing therefore volition hateful you lot volition probable have less advertising on this restricted content than you lot would wear other, nonrestricted content.

Read the announcement: Simplifying our content policies for publishers 

With these policy changes, some content that previously violated AdSense Policy at nowadays exclusively final result inwards restricted ads. The Policy Center should distinguish betwixt restricted content (that you lot are non required to fix) together with policy-violating content that you lot create ask to fix.

The Policy Center exclusively includes ads on your website or blog. If you lot are a YouTube Partner, you lot tin lavatory check the monetization condition for your videos inwards your YouTube account.

1. Sign inwards to AdSense

2. On the left carte click Account

3. Under Account click Policy Center

4.  Hopefully you lot see Congratulations! No issues detected.  But if not, banking corporation lucifer the Sites amongst enforcements section.

5. Next to the listed site, click the downwards arrow to meet details.  
If the Definition starts with Certain sources of advertising are restricted from appearing on content that:, this indicates a publisher inventory restriction that does non ask to hold upwards fixed, but volition have express advertizement serving. Anything else is a policy violation.

6. Address all policy issues on your site, together with therefore come upwards dorsum to the Policy Center.

7. Click Request Review and fill upwards out the form.

Some things to maintain inwards mind:

• Don't simply ready the listed page; review your entire site for possible issues to forbid futurity violations or your occupation organization human relationship from beingness disabled. The Policy Review pump volition exclusively listing violating pages that have got generated advertizement requests inwards the past times 7-10 days.
• For pages with Restricted ad serving, you lot tin lavatory take away the advertizement code together with it should disappear from the Policy Center listing inwards 7-10 days. (How to create that for Auto Ads). 
• There is a monthly boundary to the number of Restricted advertizement serving reviews you lot tin lavatory request.
• Site reviews unremarkably are completed inside a week, but may accept longer.
• You may non hold upwards able to asking review for malware violations inwards your AdSense account. Sign inwards to Google Search Console to asking a review.
• You may non hold upwards able to asking review for copyright violations. If at that spot was a DMCA takedown of content on your site, you lot tin lavatory submit a counter-notification here.

See the AdSense Policy Center FAQs for to a greater extent than details.

Updated September 30, 2019: to a greater extent than policy details together with links to novel AdSense attention pump content, together with department on resolving policy issues.