Saturday, August 22, 2020

2019 Twelvemonth Inward Review: Youtube Studio, Policy Updates Too Creator Tools

2019 brought many changes for YouTube creators, from the novel YouTube Studio as well as stricter policies, to the removal of straight messaging as well as the final lingering Google+-related features. YouTube truncated subscriber counts as well as tried (but to a greater extent than oftentimes than non failed) to modify how the verification badge was awarded. Plus lots more.

YouTube CEO Susan Wojcicki shared 3 letters to creators this year, in FebruaryApril, and November. They are the best way to acquire a feel of YouTube's priorities: "supporting creator as well as creative mortal success, improving communication as well as engagement, as well as living upward to our responsibility."

These are the biggest changes inwards 2019:

If yous are interested inwards trying novel features, cheque out YouTube New for desktop experiments yous tin try. You tin acquire almost electrical current experiments past times keeping an oculus on this thread inwards the YouTube forum. If yous have got an iPhone, yous tin also sign upward to live an iOS YouTube app beta tester.

The novel YouTube Studio

This twelvemonth the novel YouTube Studio (now the default. There are novel features for managing your videos, agreement your channel stats as well as much more. 

You may nevertheless involve to furnish to classic Studio to grapple your playlists or edit video endscreens as well as cards, but it is to a greater extent than oftentimes than non complete. And there a issue of features that are non available inwards classic at all.

Most creators nevertheless have got the pick to furnish to classic YouTube Analytics as well as Studio, but that volition become away at some dot inwards early on 2020.  

Here are some of the features inwards YouTube Studio:
This is non at all a consummate listing of features added to YouTube Studio this year. For to a greater extent than updates see  the overview of features lately added to Studio as well as that are inwards the works in the YouTube Help Center, as well as subscribe to this thread of YouTube Studio Desktop Release Notes.

The novel Live Control Room

The new YouTube Live Control Room in YouTube Studio lets yous schedule, monitor as well as grapple your alive streams. It simplifies current creation past times letting yous job a completed current every bit a template for novel stream. You tin fifty-fifty acquire real-time information spell yous are streaming. 

It is no longer possible to access the one-time YouTube Live Events page, which at nowadays redirects to the Live Control Room. 

One of the casualties of the displace to Live Control Room was Hangouts on Air. That used the one-time classic Hangouts video telephone band interface to allow yous alive current amongst zero to a greater extent than than a figurer amongst a webcam as well as an cyberspace connection. That doesn't good every bit good exciting today, but was a game changer when it launched inwards 2011.

It's non every bit good surprising Hangouts on Air are no longer an option, every bit the platform hadn't been updated inwards years, as well as used now-gone Google+-based apps for some functionality. But still, YouTube's webcam alive streaming isn't the same. 

Mobile alive streaming also got a fleck to a greater extent than difficult. YouTube has limited mobile alive streaming to channels amongst at to the lowest degree M subscribers and shut downwards the YouTube Gaming app.

But on the addition side, whatsoever  Super Stickers. Fans tin buy Super Stickers to postal service during alive broadcast or Premier alive chats.  

Demise of YouTube DMs 

It's odd to study that Google has unopen downwards one of their messaging platforms, but that's the representative for YouTube. The YouTube Direct Messaging system was removed inwards September.

While YouTube has changed their individual messaging several times over the years, replacing Inbox with Google+-based Messages inwards 2014, which were as well as then replaced past times the novel DMs in 2018, at that topographic point has e'er been some way to privately communicate.

Now YouTube doesn't offering whatsoever way to privately message a channel.

Why this change? YouTube is going to focus on "improving populace communications".

YouTube Policy Updates

There is no way but about the fact that sometimes YouTube tin live an unpleasant place. Over the years channels have got built viewership past times posting hateful pranks, loathe speech, harassment as well as bullying other creators, as well as posting misinformation.

One of YouTube's goals for 2019 was to piece of work on the "Four Rs of Responsibility": ; Rewarding trusted, eligible creators as well as artists; and 

There have got been a issue of updates towards those goals:
YouTube also increased enforcement of  their policy prohibiting"fake engagement" by removing links promoting services that artificially inflate subscriber count, views or other engagement metrics. That includes purchased views or comments, or "Sub4Sub" services. Videos that promote those services may live removed, as well as final result inwards a Community Guidelines strike.

There has been some backlash against the changes, especially the broader anti-harassment policy, every bit some channels have got had multiple videos taken down.

On the flip side, YouTube has softened their policy against video game violence, treating it now similar other scripted violence.

YouTube revised the Community Guidelines Strike organisation at the commencement of the year, amongst the initiative off violation resulting inwards a warning, as well as progressively larger penalties amongst subsequent violations. Three strikes inside xc days, as well as you're out.

That agency policy changes should non final result inwards a channel beingness at nowadays penalized for content that was previously allowed (as long every bit it doesn't already have got a warning).

Whether the policy updates construct YouTube a nicer identify to hang out remains to live seen.

Image: Best practices for creators
This twelvemonth YouTube introduced several tools to become far easier for creators to bargain amongst copyright claims.
While it's best to non job copyrighted content without permission, hence yous don't acquire a claim, these changes at to the lowest degree construct claims easier to resolve.

New ways to earn money

For channels inwards the YouTube Partner Program, at that topographic point are at nowadays novel ways to earn money, inwards improver to ads:

Other novel channel as well as creator features


There were also a issue of other creator updates that don't check neatly into other categories. The changes that caused the most commotion: rounding off publicly displayed subscriber counts, as well as new stricter verification cheque score eligibility requirements (which were to a greater extent than oftentimes than non reversed).

These are the top updates inwards roughly chronological order:

Limited features on videos aimed at kids

One of the large changes inwards 2020 volition live the limited features on videos "made for kids", which YouTube is required to construct to comply amongst COPPA (Children's Online Privacy Protection Act).

Videos that were "made for kids" volition non have got personal advertising (but it tin have got non-personalized ads), comments, a channel branding watermark, information cards or terminate screens, alive chat or alive chat donations, playback inwards the miniplayer, or a merch shelf.

If an entire channel is "made for kids" it volition non have got channel Memberships, Stories, a Community tab or Notification bell.

Understandably, channels that construct content for kids are concerned. And other creators aren't certain whether their videos are "made for kids" or not.

Those changes volition become into final result this coming week, as well as hopefully it won't live every bit disastrous every bit some fear.

But at that topographic point have got been a issue of changes over the past times twelvemonth meant to protect kids on YouTube.
Image past times Prawny from Pixabay

Previously 

No comments:

Post a Comment