Just nether i calendar month ago, Google squad released a gigantic Ad Format - 300x600. This novel advertizing format got 2 sided reply from the publishers because in that location is no demand to purpose an enormous Ad Slot for no reason. Furthermore, the size of this advertizing Slot is bigger than other Ad units. This is the argue why Google squad has announced a alter inward their policy. Now publishers tin laissez passer on notice entirely house i 300x600 size advertizing unit of measurement on each page. To endure honest, nosotros were good aware that this Ad slot would non final hence long because Google Page Layout Algorithm doesn’t let likewise many ads inward a higher house the fold, hence this could endure the reason, why publishers tin laissez passer on notice entirely house i 300x600 size advertizing slot per page.
What would tumble out if a publisher house 3 300x600 advertizing slots. It’s quite obvious that in that location would endure no room for content. Even if a mortal does unopen to modifications inward his subject hence all the same it’s impossible to convey a user-friendly sense alongside such large bunch of advertisements.
Google wrote,
Because this novel format is larger than all our other advertizing units, nosotros desire to assist ensure a residuum betwixt content as well as ads across publisher sites. With this inward mind, going forward, publishers volition endure permitted to house a maximum of i 300x600 advertizing unit of measurement on each page. If you’ve placed to a greater extent than than i 300x600 advertizing unit of measurement per page on your site, nosotros enquire that you lot take whatsoever additional advertizing units past times Jan 10, 2013. We’ll also endure sending electronic mail notifications shortly to affected publishers, yell for them to brand this update.
If whatsoever publisher who is using to a greater extent than than i 300x600 advertizing slot on each page hence he should take whatsoever additional advertizing slots till Jan 10, 2013. After the deadline, Google volition shipping notifications to affected published yell for them to brand changes inward their site. If anyone failed to fulfill all the requirements, hence Google has the rights to cancel (Ban) their account, hence brave as well as take the advertizing slot every bit shortly every bit possible.
This doesn’t hateful that publishers tin laissez passer on notice entirely house i advertizing unit of measurement per page. The issue of ads units all the same remains the same (three per page), hence it is possible to house i 300x600 side advertizing slot as well as upwards to 2 other sizes on a page. The alter inward the policy is to render usual benefits to both Publishers as well as advertisers.
From The Editor’s Desk:
By adding a 300x600 size advertizing slot to your site it volition improve the CTR charge per unit of measurement as well as provides to a greater extent than chances of earning. However, nosotros wouldn’t recommend anyone to purpose such an enormous advertizing slot because it could impairment user-friendly experience. According to Google, “We’re continuously working to educate novel as well as amend sizes that would render user-friendly sense to your visitors”. We’re also thinking to laissez passer on it a try. What are your thoughts most the update inward Google AdSense policies? Take a lot assist till then, Peace, Blessings as well as Happy Earning.
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